First Person DaaS

At First Person we have been pushing this idea of discovery as a service. What started as a play on SaaS has become a cornerstone offering that the First Person team provides clients. Before we even get to design, often times we need to help a client or partner distill all the ideas floating around their organization into a single cohesive point of view; and then turn that POV into a narrative. The DaaS page on the First Person site is long scrolling visual experience that walks potential clients through the steps of the process, and shows what they get out it.

STUDIO: FIRST PERSON

ROLE: ART DIRECTION / DESIGN / ANIMATION

Because this page was special we tried to design something that would immediately stand out as different from the rest of the site. We combined pre-rendered 3D sequences that would play on scroll linked with live text elements to create a seamless scrolling immersive web experience.

The visual design took cues from our graphic design style to create a number of 3D compositions formed from simple geometric shapes like blocks and spheres. These blocks transform and re-arrange to create the many visual metaphors throughout the page. Strong colors and beautiful transparent materials were used to make each 3D moment stand out.