Schindler Ahead

 

The team at Firstperson was tasked with creating a number of marketing assets for the launch of the Schindler's new platform Ahead, which included a brochure and companion micro-site. I was responsible for designing a city that was forward thinking, but not too futuristic. The goal was to design open and interconnected urban spaces that focused on Shindler's software and hardware solutions for the next level of smart urban mobility. 

The final site was designed and developed by the great interactive team at First Person using my 3D designs in a three.js powered WebGL experience.  

 

CLIENT: SCHINDLER

STUDIO: FIRST PERSON

ROLE: DESIGN

 
SQU_4440_Installments_REV_v004_MASTER.gif
 

We grouped all their new products and offerings into three main inner city areas; a high-rise building, a public concourse, and a mixed-use plaza.

All three areas are central in the city and interconnected; promoting the ideas of Schindler’s next generation urban mobility.

Since everything needed to be loaded onto a browser, special care was put into optimizing the 3D models and textures. In the end the entire scene was run on WebGL via Threes.js.

 
 

FINAL FRAMES

PROCESS

 

Below are a mix of design development, style-frames, and exploration.

Highrise exploration

Plaza exploration


 

CLIENT: SCHINDLER

STUDIO: FIRST PERSON

ACCOUNT MANAGEMENT: BRANDON GRANDE

PROJECT MANAGEMENT: CAMERON BAXTER

CREATIVE DIRECTION: VANESSA GREENE

ART DIRECTION: CASAMIR FORNALSKI, LESLIE HERRING

DESIGN: ELI WOO, CASAMIR FORNALSKI, LESLIE HERRING

DEVELOPMENT: LESLIE HERRING, CHRIS TRINH