Square Features

The team at First Person had the wonderful opportunity of working with Square to create overview videos for their payment platforms new features. Over the course of our partnership we did videos for four different major features; appointments, invoices, installments, and gift cards. We wanted to push the boundaries stylistically from Squares usual look while keeping things as sophisticated as possible and app focused.

CLIENT: SQUARE

STUDIO: FIRST PERSON

ROLE: ART DIRECTION / DESIGN / ANIMATION

The videos ended up with a clean crafty look that kept scenes minimally dressed and focused, using the Square’s extended brand colors to call out details.

Combined with slightly whimsical animation and textures, each environment provided just enough information to tell viewers where they were, but wasn’t too distracting or visually busy.

The simplified environments allowed us the really focus on Square’s hardware and software. Using screen capture from the app instead of abstracting their UI allowed us drive home the fact that these features were ready for download and use immediately and not just vaporware.