Schindler Ahead
The team at Firstperson was tasked with creating a number of marketing assets for the launch of the Schindler's new platform Ahead, which included a brochure and companion micro-site. I was responsible for designing a city that was forward thinking, but not too futuristic. The goal was to design open and interconnected urban spaces that focused on Shindler's software and hardware solutions for the next level of smart urban mobility.
The final site was designed and developed by the great interactive team at First Person using my 3D designs in a three.js powered WebGL experience.
CLIENT: SCHINDLER
STUDIO: FIRST PERSON
ROLE: DESIGN
We grouped all their new products and offerings into three main inner city areas; a high-rise building, a public concourse, and a mixed-use plaza.
All three areas are central in the city and interconnected; promoting the ideas of Schindler’s next generation urban mobility.
Since everything needed to be loaded onto a browser, special care was put into optimizing the 3D models and textures. In the end the entire scene was run on WebGL via Threes.js.
FINAL FRAMES
PROCESS
Below are a mix of design development, style-frames, and exploration.
CLIENT: SCHINDLER
STUDIO: FIRST PERSON
ACCOUNT MANAGEMENT: BRANDON GRANDE
PROJECT MANAGEMENT: CAMERON BAXTER
CREATIVE DIRECTION: VANESSA GREENE
ART DIRECTION: CASAMIR FORNALSKI, LESLIE HERRING
DESIGN: ELI WOO, CASAMIR FORNALSKI, LESLIE HERRING
DEVELOPMENT: LESLIE HERRING, CHRIS TRINH